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How to Find Your First Real Estate Deal


Finding Your First Real Estate Deal

Finding your first real estate deal can be both exciting and daunting. Whether you’re aiming to flip houses, rent them out, or simply invest in a promising property, knowing where and how to look is crucial. This guide will walk you through the steps to find your first real estate deal, including leveraging the Multiple Listing Service (MLS), understanding your market, and discovering off-market properties.


Using the MLS to Find Deals

The MLS is a comprehensive database of properties listed by real estate agents. Here’s how to use it effectively:


Get Access to the MLS: While the MLS is primarily used by real estate agents, you can gain access by working with an agent or obtaining a real estate license.


Set Up Alerts: Create alerts for new listings that meet your criteria (e.g., price range, location, property type). This ensures you’re immediately notified when potential deals hit the market.


Analyze Listings: Look for properties that have been on the market for a while, as these may be ripe for negotiation. Pay attention to price drops and relistings, which can indicate motivated sellers.


Compare Comps: Compare listings to recent sales of similar properties in the area to determine if a property is priced competitively.


The MLS can often feature properties at premium prices, making it challenging to find standout bargains. However, deals are still possible, especially if you identify properties that have lingered on the market or have motivated sellers. By leveraging DIY skills, you can enhance a "decent" deal's value. Taking on renovations and improvements yourself can significantly boost a property's worth, turning an average investment into a profitable venture. This hands-on approach not only reduces costs but also maximizes your return on investment.


Finding Off-Market Deals for Your First Real Estate Deal

Off-market deals are properties not listed on the MLS. Purchasing properties off-market can lead to significant savings compared to buying through traditional listings. According to data from ATTOM Data Solutions, off-market properties can be acquired at discounts ranging from 10% to 20% below market value. This discount is often attributed to the absence of competition and the seller's motivation to close quickly without the hassle of listing publicly. By targeting off-market deals, investors can tap into these cost savings, enhancing their overall return on investment. Here’s how to find them:


Find Deals by Networking with Real Estate Professionals

Build relationships with real estate agents, brokers, contractors, and other investors. They can often provide leads on off-market properties.

Communities like BiggerPockets offer a great way to get in touch with local real estate professionals. According to the National Association of Realtors, approximately 6% of home sales occur through word-of-mouth advertising.


Find Deals with Direct Mail Campaigns

Send letters or postcards to homeowners in your target area expressing your interest in buying their property. Personalized, handwritten notes can be particularly effective.

Direct mail campaigns are a popular method for finding off-market housing deals, and their cost-effectiveness is noteworthy. According to a study by the Direct Marketing Association, the average cost per lead for direct mail campaigns in the real estate sector ranges from $50 to $100. This investment can yield high returns, especially when targeting specific neighborhoods or homeowner demographics. By crafting personalized and compelling mailers, investors can engage potential sellers directly and generate quality leads at a relatively low cost, making direct mail a valuable tool in their acquisition strategy.


Use Online Platforms to Find Deals

Websites like Craigslist, Facebook Marketplace, and specific real estate investment platforms can be good sources for off-market deals.

According to research by RealtyTrac, properties listed on platforms like Craigslist can be purchased at discounts of up to 15% below their market value compared to MLS-listed properties. This price difference is often due to sellers looking to avoid agent commissions and expedite the sale process. As a result, buyers can leverage Craigslist to find undervalued properties, offering a competitive edge in the real estate market.


Drive for Dollars

Spend time driving around neighborhoods you’re interested in. Look for signs of distressed properties, such as neglected maintenance, and reach out to the owners.

The "drive for dollars" strategy is an effective method for identifying potential real estate deals, especially in competitive markets. According to BiggerPockets, investors utilizing this approach often find properties at discounts of 20% to 30% below market value. By physically driving through neighborhoods and looking for signs of distressed or vacant properties, investors can directly contact owners who may be willing to sell at a lower price to avoid further property deterioration or maintenance costs. This proactive and hands-on strategy can uncover hidden gems that are not listed on the MLS or other public platforms, offering significant opportunities for savvy investors.


Short-Sales and Foreclosures for Finding Your First Real Estate Deal

Short-sales and foreclosures represent distinct opportunities in the real estate market. A short sale occurs when a homeowner sells their property for less than the outstanding mortgage balance, often to avoid foreclosure. Investors can capitalize on short sales by negotiating with lenders to acquire properties at discounted prices. On the other hand, foreclosures are properties seized by lenders due to non-payment of mortgages. These properties are typically sold at auction or listed as Real Estate Owned (REO) properties. While both short-sales and foreclosures offer the potential for below-market deals, they also come with risks and complexities, requiring thorough due diligence and strategic planning for successful investment outcomes.

You


short sale properties typically sell for around 10-20% below market value

According to RealtyTrac, short sale properties typically sell for around 10-20% below market value, representing substantial discounts for savvy buyers. Similarly, foreclosed properties, often sold at auction or as REO listings, can be purchased at discounts ranging from 20% to 40% below market value, as reported by ATTOM Data Solutions. These significant discounts make short-sales and foreclosures attractive investment options for those looking to maximize their return on investment in the real estate market. However, it's essential to conduct thorough due diligence to mitigate risks associated with these distressed property transactions.


Understanding Your Market to Ensure the Deal is "Good"

Ultimately, the key to finding off-market deals is understanding what makes a deal “good”. Getting started, historically, has required extremely thorough market research, but with the advancement of technology and the popularity of AI it is easier than ever to dive into a new market. Websites like REI kit offer invaluable resources for gaining a basic understanding of the market without a lot of hassle. This should only be a first step though because a full understanding of the real estate market equips investors with the knowledge to recognize undervalued properties and growth potential. This insight allows them to make informed decisions, negotiate effectively, and ultimately invest in properties that promise higher returns. Here’s how to get started:


  1. Study Local Trends: Analyze market trends in your target area. Look at metrics such as average sale prices, time on the market, and inventory levels.

  2. Identify Growth Areas: Focus on neighborhoods with positive growth indicators, such as new infrastructure, businesses, and schools. Areas undergoing revitalization often offer lucrative investment opportunities.

  3. Assess Property Values: Use tools like Zillow, Redfin, and local tax records to assess property values and trends. Understanding the fair market value will help you spot underpriced properties.

  4. Consider Rental Demand: If you’re looking to invest in rental properties, research rental demand and average rental prices. High demand and rental yields can signify a good investment.


Maximize Your First Real Estate Deal

Researching the market, utilizing the MLS, and actively seeking off-market deals can significantly boost your initial return on investment (ROI). For instance, understanding market trends and property values allows investors to identify deals that promise high returns. MLS data, although often reflecting higher prices, can still reveal opportunities, especially with properties that have been on the market for a while. Additionally, off-market deals, which can be found through direct mail, networking, and the "drive for dollars" strategy, often come with substantial discounts—up to 20-30% below market value according to BiggerPockets. These combined strategies enable investors to acquire properties at lower costs, setting the stage for immediate equity gains and higher ROI from the outset.


Finding your first real estate deal requires a combination of using established tools like the MLS, conducting thorough market research, and exploring off-market opportunities. By staying proactive, building a strong network, and continually educating yourself about the market, you can increase your chances of finding a profitable first deal. Happy hunting!

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